European non-profit advocacy and negotiation - Diploma

The keys to successful advocacy campaigns at EU level

All courses Europe
European non-profit advocacy and negotiation -  Diploma

Although European non-profit organisations and institutions have seen their voices play an ever stronger role in European dialogue, they still lack the strength to compete with representatives of business interests, which make up 70% of the firepower of Europe’s lobbying sector. Why is EU advocacy so critical? What are the keys to successful campaigns? This intensive training programme will make you an expert in EU advocacy and negotiation.


Advanced level Advanced level

  • To understand the functioning and decision-making processes of European institutions;
  • To undertake a lobbying campaign at the right time, in the right way, and aimed at relevant organisations;
  • To identify the right strategy;
  • To implement effective actions;
  • To take full advantage of information and communication technologies;
  • To use the main negotiating techniques on the European political scene.

Training methodology

  • Highly specialised training to work with the European stakeholders;
  • Combination of theory and practical exercices;
  • Participatory learning and collaborative dialogue;
  • Project-oriented approach: participants are able to integrate the training outcomes within their own setting;
  • Final assignment.


  • Non-profit European advocacy: challenges and perspectives (3h)

The aim of this first module is to provide a comprehensive overview of the European political scene, its key players and opinion leaders, as well as an understanding of NGOs’ specific challenges, constraints and strengths when undertaking an advocacy campaign at the EU level.

  • Global advocacy strategy (9h)

Advocacy doesn't magically happen: it requires careful mapping, planning and execution across a variety of objectives, campaigns, relations with decision-makers and partners, communication, and more. This module will explore the most effective ways to articulate a global advocacy strategy that's coherent, adaptable, and efficient—all while keeping the bigger picture in mind.

  • Decision-making process at EU level (6h)

This module will provide you with up-to-date and very specialist knowledge on the European decision-making process and the EU Budget procedure.

  • Advocacy campaign aimed at the Council (9h)

This module will tackle fundamental issues of the decision-making process within the Council and its key players: How do the co-legislators find an agreement? How do the preparatory bodies such as permanent representations work? What happens outside the formal discussions? What are the ‘dos and don’ts’ in a negotiation?

  • Parliamentary advocacy (9h)

The European Parliament is the home of EU democracy, but its numerous actors, channels and customs can be tricky to navigate and track. This module will equip you with the comprehensive knowledge and practical intelligence to design, carry out and evaluate your advocacy with those working in the European Parliament.

  • Advocacy campaign aimed at the European Commission (6h)

This module provides you with a key understanding of the Post-Lisbon European Commission internal decision-making process and of its impact on advocacy methods. It especially focuses on the mechanisms of reshaped comitology and replaces those new rules within the context of the Jean-Claude Juncker Commission and its political priorities. 

  • Lobbying and social networks (3h)

Why and how is lobbying done online? This module will help you to understand how the EU institutions communicate on social networks and will familiarise you with digital diplomacy concepts and practices.

  • Public speaking (9h)

Speaking in public is often necessary. But for many, it is a dreaded exercise. However, there are basic techniques, which are fairly easy to master, that can help improve your performance in front of an audience.

  • Introduction to negotiation and mediation (9h)

In a globalized world, negotiation and third-party interventions are a necessary part of international relations. But the practice of negotiating the outcome of a dispute is also just about managing everyday’s life. In the business environment, moreover, negotiation is today widely acknowledged as one of the very essential components.

  • For participants who wish to obtain the diploma : extra coaching and presentation before a jury panel (6h)
  • Non-profit organisations : NGOs, CSOs, professional bodies, etc.
  • Non-profit institutions: local and regional representation offices, public entities, research and academic institutions, etc.

Fee with certificate of attendance : 980 euros

Fee with extra coaching and diploma* : 1230 euros

*A certificate of attendance will be delivered upon completion to all participants. Participants who wish to benefit from extra coaching and receive the diploma in "European non-profit commmunication" will be asked to present a final assignment and will have to pay an additional 250 euros. 


Certificate of attendance : 63 hours spread over 21 evenings ( from 18:00 to 21:00)

Diploma : 69 hours spread over 23 evenings ( from 18:00 to 21:00) 

14, 17, 21 and 22 March 2016

12, 19, 21, 26, and 27 April

3, 10, 12, 18, 20, 24, 26 and 31 May 2016

2, 7, 9, and 14 June 2016


2 extra dates for participants who wish to receive the diploma:

16 and 21 June 2016


IHECS Academy

27 rue des Grands Carmes 

1000 Brussels

Michael Kaeding
Michael Kaeding
Kwinten Lambrecht
Kwinten Lambrecht
Bruno Selun
Bruno Selun
Ljiljana Simic
Ljiljana Simic
Eric Van den Abeele
Eric Van den Abeele
Arnaud Rohmer
Arnaud Rohmer Administrator @ European Commission
Pascale Charhon
Pascale Charhon Director @ Charhon consultants
Davide Pernice
Davide Pernice Parliamentary assistant @ European parliament