ChatGPT FOR COMMUNICATION PROFESSIONALS

How to master ChatGPT's full potential to streamline daily tasks in research, content writing, and enhance your analytical efficiency?

Formateurs
François Huchet
David Grunewald
Catégorie:
Communication / IA /
€ 350,00

€ 350,00

Attestation

With this ChatGPT training programme, you will not only understand the potential of ChatGPT, you will master all its features and attributes. It will empower you with advanced prompt engineering techniques, custom GPT creation, and superior search methods. Use ChatGPT as your best AI-Assistant, helping you work more effectively and efficiently, and lead the way in the AI-driven world

Program

CONTEXT

In today’s world, the question is no more whether to use AI and ChatGPT to optimise workflows, but rather how to maximise their potential to gain a competitive advantage for yourself and your organisation.  This training programme is designed to empower communication specialists with the advanced skills to use the full potential of  ChatGPT and other AI tools, ensuring effective integration into their work processes.

PROGRAM

  1. Entering the collective intelligence era 
  • Introduction to AI fundamentals, understanding its potential and limitations.
  • Exploring the concept of Collective Intelligence: how human collaboration with AI chatbots can enhance your skills and facilitate daily tasks.
  • Understanding the critical role and necessary participation of human intelligence.
  • Exploring the potential of your AI-Assistant with multimodal queries.
  • Discussing the future of our way of working with AI-Agents.

2. Discover a revolutionary way for “Searching” information and writing documents 

  • Optimise your search regarding a topic with Perplexity.ai.
  • Understand its advantages versus Google Search and its complementarity with ChatGPT.
  • Test Perplexity functionalities through specific exercises.

3. How to get the best performances from ChatGPT

  • Understand the differences and complementarities between the main chatbots (ChatGPT, Copilot, Claude 3, Gemini, Mistral, etc.) and how to select the one that best fits your needs.
  • Learn how to set ChatGPT Custom Instructions to improve and personalise its output.
  • How to organise your Chats/conversations effectively.
  • Discover the advantages of the GPT Store and the most relevant GPTs for content developers.

4. How to develop your own GPT with GPT Builder 

  • Create a chatbot dedicated to specific tasks for you or your department without any coding skills required.
  • Exercise: create your first GPT based on specific company documentation.

5. Mastery of Prompt Engineering 

  • Introduction to the structure of an efficient prompt for AI interactions.
  • Presentation of varied prompt methods with examples.
  • Understand why and how to set up your prompt library.

6. Hands-on Prompt Crafting and application exercises

  • Participants will utilise their newly acquired prompt engineering skills to improve interactions with ChatGPT.
  • Attendees will develop and apply new prompts to address 7 distinct tasks directly related to daily business activities in content development and communication.
  • These tailored prompt exercises are designed to enhance their collaborative problem-solving skills while interacting with their AI-assistant.

7. Ethical use of AI Chatbot and data confidentiality

  • Ethical Guidelines: Discuss ethical considerations and best practices for responsible data use with AI chatbots.
  • Confidentiality and Privacy: Learn how to secure the confidentiality of your information and manage sensitive data in ChatGPT.
  • Awareness of Hallucinations and Bias: Understand AI hallucinations and dataset biases, and learn strategies to identify and mitigate these issues.

8. Q&A and feedback

  • Participants to share their experiences with the methodology and prompts introduced.
  • Provide feedback on the training and discuss further questions or concerns.

PEDAGOGICAL METHODS

The pedagogical method involves interactive lectures, hands-on exercises, and group discussions.

Objectives

  • Equip communication experts with the skills to master ChatGPT for optimising research, content writing, and analytical efficiency.
  • Explore AI tools, including Perplexity.ai, to supercharge your search capabilities and improve efficiency in research and writing processes.
  • Learn to integrate ChatGPT into daily tasks to boost productivity and creativity.
  • Develop prompt engineering skills to maximise the effectiveness of ChatGPT.
  • Easily find and utilise the best GPTs to facilitate task execution.
  • Master the development of your own GPT to streamline tasks and processes for yourself or your team.
  • Prepare your organisation for a gradual and efficient integration of ChatGPT into your workflow.
  • Address ethical considerations and best practices for the responsible use of AI chatbots.

Target audience

TARGET AUDIENCE

This program is specifically designed for communication professionals, content developers, and journalists who wish to effectively integrate ChatGPT and other AI tools into their daily workflows. It is ideal for those looking to streamline research, content creation, and analysis processes while enhancing their productivity and creativity. No prior technological knowledge is required.

NUMBER OF PARTICIPANTS

Subject to confirmation for a minimum of 6 participants and a maximum of 15.

Practical information

PRICE

350 €

A 10% discount is granted to IHECS alumni.

If you work within a non-profit organization under Joint Committee 329.02 or 329.03, you may be eligible for support from your sectoral fund, the Fonds 4S. The support can be requested through the “turnkey” action. For more information, please visit their website: http://www.fonds-4S.org

Note: If you have already taken the training program “ Maîtrisez l’IA : de la stratégie au contenu,”  some of the topics covered (particularly those related to prompting) will be partially revisited in this course.

REQUIRED MATERIAL

As part of this training, it is necessary to subscribe to the paid versions of ChatGPT Plus and FreePik in order to access all the features available during the sessions.

For your information, these subscriptions can be activated for just one month, with no commitment.

We kindly ask you to complete these steps before the start of the training so that you can fully explore and test the tool from the very first exercises.

Please remember to bring your laptop and smartphone.

REQUIRED SKILLS

Training provided exclusively in English

DURATION

1 day – From 9am to 5pm

DATES

March 16th, 2026

PLACE

IHECS Academy
27 rue des Grands Carmes
1000 Bruxelles

TYPE OF CERTIFICATION

Certificate of participation

Formateur(s)

François Huchet
David Grunewald