18-year experience in communication/branding/sponsoring/events/field.

Currently Head of Sponsoring, Events & Field Communication at ING Belgium. In charge of sponsoring strategy, negotiations, contracts, planning & budget, evaluation, relations with organizers, brand activation on events, brand visibility, etc. Next to sponsoring, also responsible for ING presence on all mass events (fairs, festivals, sports events, business events, etc.) and for all field activities (guerilla marketing, buzz, street marketing, etc.).

Since 2012, President of the Sponsoring Expertise Centre @ UBA (Union Belge des Annonceurs). Member of the Best of Activation Awards jury since 2013.
Awarded with ING cases at the Belgian Sponsorship awards in 2015 and 2016, at the European Sponsorship awards in 2016, at the Best of activation awards in 2014-2015-2016.

Strong experience in working within a global (worldwide) sponsorship framework, through ING Global Programs.

People manager with strong leadership skills. Currently with a team of 10 persons specialized in brand and business activation on events/fairs/field.

Deep knowledge in marketing communication, media mix, 360° brand activation plans, social media, content management and sponsoring/events measurement.

Previously, Brand Officer at ING Belgium, project leader at the great time when BBL turned to ING (2003). Strong experience in building a rebranding program, from internal to external communications.

Previously, Account Director at European Communication Strategies (CS), public relations office in Brussels. Experience in corporate communications for global and local clients, strong knowledge in press relations.

Specialties: Sponsoring, field & events, (re)branding, brand activation, 360° communication, people management