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AccueilToutes les formationsEuropeEXECUTIVE MASTER IN EUROPEAN PUBLIC AFFAIRS AND COMMUNICATION

EXECUTIVE MASTER IN EUROPEAN PUBLIC AFFAIRS AND COMMUNICATION

Become an expert in european public affairs and communication

Formateurs
Quentin Galland
Daniela Cuciureanu
Olivier Schotte
Laura Leprêtre
Quentin Ariès
Antoine Rivet
Gokce Kalayci
Martin Todd
Patrick Vastenaekels
Eric Van den Abeele
Arnaud Rohmer
Annie Mutamba
Alan Hardacre
Paul Culley
Benoît Conti
Nicolas Baygert
Catégorie:
Communication/ Europe/ Executive Master/
3.550,00 €

3.550,00 €

Effacer
Niveau: Perfectionnement
Type de certification: Diplôme 60 crédits ECTS

Why do citizens show such a lack of interest in Europe? The reasons are many and varied: complex subjects, decision-making that’s hard to understand, and an elitist culture.

Communication is an essential tool to mend this fracture. With greater information at their disposal, citizens can be motivated to become more engaged and have a greater influence on decisions. For that to happen, Europe needs new professionals, new talented people, and new kinds of training. That’s why IHECS created the Executive Master in European Public Affairs and Communication (EPAC).

  • Objectives
  • Programme
  • Target Group
  • Useful information
  • Enrolment

Objectives

Why an Executive Master in European Public Affairs and Communication ?

« The European Union plays an increasingly important role in all our lives.

Brussels, the capital of the European Union, is home to the EU’s official institutions as well as many lobby groups, communication firms, research firms and agencies all of which feeds into European decision-making. All of these institutions and companies need top quality public affairs and communications professionals.

To meet this need for top quality public affairs and communications professionals, the Institut des Hautes Etudes en Communications Sociales (IHECS) offers a specialised Master in European Public Affairs and Communication. The programme combines a practical framework on the functioning of the EU institutions and decision-making with practitioner led modules on strategic communication and public affairs. The focus for the Master is how to make practical use of the best public affairs and communication strategies to develop the right professional skills. By bringing together the academic and professional worlds, the course provides a platform for debate, action and innovation and as it fosters new ideas on how to develop communications in the EU.

The course is run in English and is based on a series of projects and  partnerships with the European institutions and respected communications and public affairs agencies and practitioners. Graduates of the Executive Master in European Public Affairs and Communication will enhance their access to a broad range of European careers.

The Executive Master course also benefits from its high quality teaching faculty who are from both the EU Institutions and top tier Communications and Public Affairs agencies in Brussels. Their knowledge and expertise, as well as their networks, are a major boost for students eager to embark on a career in European affairs.

Do you want to help shape the European adventure and its challenges? »

Laura Leprêtre

Teaching coordinator

Programme

PROGRAMME

This programme could change a little bit for the academic year 2022/2023.

Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored. The bloc gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs.

The EU offers numerous employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.

This European labour market is growing. It requires advanced qualifications. It now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!

One year programme 60 ECTS, generally Tuesdays, Wednesdays and Thursday evening (18.15 – 20.15 or 21.15) and two Saturdays (in person – 10.00 – 16.00) per month. 

 

PROGRAMME : 6 CLUSTERS

1. EU INSTITUTIONAL CONTEXT• 35h • 10 ECTS

  • EU Institutions & Decision Making 15h
  • Key EU Stakeholders 18h
  • Module FINAL Exercise  2h

2. THEORY AND PRACTICE OF EU PUBLIC AFFAIRS •60h • 10 ECTS

  • EU Public Affairs Methodology 26h
  • Lobbying the European Institutions 14h
  • Public Affairs Case Studies 20h
  • Lobbying Module FINALE OVERAL exercice

Evaluation: revised individual lobbying pitch (focus full module learning) 40% – Evaluation 30% group & 70% individual

3. EU COMMUNICATIONS • 73h • 10 ECTS

  • Introduction and EU Narrative 3h
  • Communication Strategy  15h
  • Stakeholder Relations 8h
  • Content and Social Media 12h
  • Managing communication campaigns and activities 9h
  • Working with the media 20h
  • Protagoras Masterclasses 9h

4. EU PUBLIC AFFAIRS & COMMUNICATIONS CAREERS • 79h • 10 ECTS

  • Written & spoken communication skills 17h
  • Public Affairs Skills 13h
  • Media Training 12h
  • Career coaching 5h
  • Cultural Intelligence: How to boost your intercultural competence 10h
  • Visual Facilitation 12h
  • Filming with your smartphone 10h

Evaluation: skills based testing in class

5. Group project • 25h • 10 ECTS

GROUP PROJECT 2  PA or COMMS group project

Antoine Rivet and Alan Hardacre

Dates: From March until June 2022

The students have the choice between a project in Communication (lead by Antoine Rivet) or Public Affairs (lead by Alan Harcadre) 5h coaching and group presentation delivery

GROUP PROJECT 2 EU Event (Organising a EU event) 20h

Julia Manuel lead

Dates: From January 2022 until June 2022

The objective of this group work is to organise a real event around the topic of your choice. All aspects of this event will have to be taken care of by the student group:

  • choice of topic
  • guest selection
  • choice of format and location (a challenge in these times of COVID 19) digital/ live/ Hybrid…
  • search for partners / sponsors / budget etc…
  • communication around the event

6. Individual project • 10 ECTS

You have the choice to submit as individual project, one of the three options below:

  • A Supervised Thesis or,
  • A Detailed and Analytical Professional Report (in the frame of an Internship performed during EPAC Programme) or,
  • A Detailed and Analytical Professional Report (analysing your own job/mission evolution thanks to the programme if you already have a job)

ADVANTAGES

10 KEY ADVANTAGES

  • One year of specialised studies, in Brussels, in the heart of the ‘EU’s machinery’.
  • Activities in English (classes, workshops, group work…) .
  • An adapted timetable based on a couple of evenings a week plus some Saturdays.
  • An optional professional traineeship for three months minimum (the job is counted as a traineeship if there is a link with the course)
  • Teaching in small groups.
  • Active learning, combining theory and practice.
  • Top quality faculty from the EU Institutions and Communications agencies.
  • Partnerships with the European institutions and European civil society.
  • Focus on skills for the job market
  • A stepping stone to employment, in an exciting market.

For more information, contact us by phone at +32 2 274 28 10 or send an email to Anne-Laure Armand

Target Group

TARGET GROUP

There is no requirement for applicants to have done any specific ‘field of study’ in order to take this course, which includes ‘European public affairs’ and ‘communication techniques’. You can enrol on the Executive Master in European Public Affairs and Communication via a master’s degree, for example, in law or political science, or via a master’s in journalism, public relations, communication science, humanities and social sciences, and so on.

NUMBER OF PARTICIPANTS

Our pedagogical approach favors training in small groups. The number of places will be limited to 30 people.

Useful information

COST

3,550€ for the entire course.

Applications to be sent to IHECS Academy and to Laura Leprêtre, teaching coordinator.

This programme give you access to the ‘Congés éducation payés’, please check if you meet the conditions – accreditation awaiting validation

SCHEDULE

Classes are each Tuesdays and Thursday evenings from 18.15 to 20.15 or 21.15

As well as 2 Wednesdays (from 18.15 to 20.15 or 21.15) and 2 Saturdays per month (10h to 16h) in alternance

DURATION

From September 2022 to June 2023

Final evaluations in September 2023

PLACE

IHECS Academy
27 rue des Grands Carmes
1000 Bruxelles

TYPE OF CERTIFICATION

Diploma 60 ECTS credits

Enrolment

ADMISSION REQUIREMENTS

APPLICATIONS FOR 2022/2023 ARE CLOSED.

This course is open to students from the European Union or third countries (outside the European Union).

Master’s degree from a university or high school.

There is no requirement for an applicant to have completed any specific ‘field of study’ in order to take this course, which includes ‘European public affairs’ and ‘communication techniques’. You can enrol on the Executive Master in European Public Affairs and Communication via a master’s degree, for example, in law or political science, or via a master’s in journalism, public relations, communication science, humanities and social sciences, and so on.

If an applicant does not have a diploma in a second-cycle university degree (master’s or similar), a bachelor’s university degree or higher may also be accepted, provided the applicant can prove they have gained professional experience that is appropriate for this course.

By professional experience, we mean the jobs and professions directly linked to Europe or communication. The governing body of IHECS will make its decision on a case-by-case basis, based on a detailed file, together with the required certificates. In general, the experience mentioned there must provide guarantees of competency and skills equivalent to those required by second-cycle (master’s degree level) studies. It is the responsibility of the applicant to prove that the experience mentioned is genuine. The applicant can do this by all legal means (employer certificate, contract, evaluation report, recommendation, certificate of registration in the commercial register, certificate from a public authority, tax-related document, etc.).

Level of English

The entire Executive Master course is delivered in English.

On their application form, applicants are invited to demonstrate they are sufficiently proficient in the English language. Knowledge of other languages than English is an additional advantage.

A ‘good command’ means a sufficient level of understanding in reading and listening, as well as a sufficient skill level in writing and speaking. To test your level of English, you can do a free test here.

The level of English must be at least B1 (intermediate).  In order to integrate more easily French speakers, the final Thesis can be written in English and in French.

The right motivation

In the application, the applicant must set out why they want to do this course, especially in terms of European issues. They must also say what they hope to get out of this course, both personally and professionally.

HOW TO ENROL

APPLICATIONS FOR 2021/2022 ARE OPEN FROM 1st of APRIL TO 24th of SEPTEMBER 2021.

The number of places is limited to 30 students. Please note: when the Executive Master is full, the enrolments is closed.

The application form should be returned to IHECS as soon as possible by e-mail or by post to this address:

IHECS ACADEMY – Anne-Laure Armand, ‘Enrolment EPAC’, IHECS ACADEMY, rue de l’Étuve, 58-60 – 1000 Brussels, BELGIUM

Applicants are selected in a two-stage process:

Administrative and technical evaluation of the application​

​Checking the application form is complete, as well as checking the diplomas and certificates are appropriate.

Qualitative evaluation of the application

Evaluation of the application file.

Applicants will be notified in several stages:

  • Confirmation of receipt of their application.
  • Acceptance by IHECS after the ‘technical evaluation’ stage. If any documents are missing, the applicant will be informed.
  • If the technical stage is accepted, applicants will be notified as soon as possible once the ‘qualitative’ part has also been accepted.
  • If an oral language test is required, the student applicant will be notified.

After IHECS confirms the acceptance (technical and qualitative), the enrolment will be considered definitive, following the payment into the IHECS account of a deposit of 1,000€. Under no circumstances will this deposit be reimbursed.

DOCUMENTS TO BE SUPPLIED

In order to be complete, the application forms must include these documents:

  • A personal details form, click here for the template.
  • A detailed covering letter.
  • A detailed curriculum vitae.
  • Photocopy of the identity card and/or passport.
  • Full description of academic career.
  • Copy of the diploma(s) with an indication of the grade achieved.
  • If the student can prove they have a Bachelor’s degree as well as professional experience linked to Europe and/or the communication professions, please send a detailed note about this experience together with any documents proving this experience.
  • An identity photo in high quality (jpeg format) for your student card.

Any other document that may be required at a later date by the IHECS authorities

Formateur(s)

Quentin Galland
Daniela Cuciureanu
Olivier Schotte
Laura Leprêtre
Quentin Ariès
Antoine Rivet
Gokce Kalayci
Martin Todd
Patrick Vastenaekels
Eric Van den Abeele
Arnaud Rohmer
Annie Mutamba
Alan Hardacre
Paul Culley
Benoît Conti
Nicolas Baygert

3.550,00 €

Effacer
Niveau: Perfectionnement
Type de certification: Diplôme 60 crédits ECTS
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